Caroselli, Beachler & Coleman, L.L.C.

False drug advertisement case being tried in Pennsylvania

A popular contraceptive may have turned out to be a dangerous prescription medication. Bayer AG allegedly promoted a birth control pill as a treatment for premenstrual syndrome. They were planning on marketing the pill for such treatments while at the same time failing to disclose that the drug is linked with the presence of blood clots, heart attacks and strokes.

What's at stake is Bayer allegedly marketing a birth control pill for a number of unapproved uses. The company may also have misled women concerning the health risks posed by the use of the birth control pill. Lawsuits against Bayer AG, now Germany's largest drug manufacturer, are scheduled to take place in Pennsylvania.

Though only approved as a contraceptive by the FDA, Bayer advertised the drug as helpful relief for PMS sufferers that might prevent bloating and even depression. Misstatements by Bayer made it appear like the drug had other approved uses. Unfortunately, television ads put out by Bayer also deemphasized risks associated with the medication.

Drug manufacturers should be held accountable for the physical and mental suffering that has occurred as a result misleading advertisements concerning a drug's propensities. Lawsuits against these large manufacturers can be extremely complex because it sometimes requires expert medical testimony to refute the claims of the drug companies. However, attorneys experienced in the area can often help such individuals seek compensation.

The type of case being tried concerns false advertising of a drug company. However, the false advertisements possibly led to pain and suffering for a large number of women.

Source: Bloomberg, "Bayer May Have Pitched Birth-Control Pill for Unapproved Use," by Jeff Feeley and Margaret Cronin, Nov. 21, 2011

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